Starting an art collection can feel like stepping into a new world without knowing where to begin. With so much to explore and learn, it’s easy to feel overwhelmed. But don’t worry—seasoned collectors and art world insiders have shared their wisdom to help you get started on the right foot. Here’s what they have to say:

 

 

1. Trust Your Gut

When it comes to buying art, instinct matters. Austrian collector and viennacontemporary Shareholder Bernhard Hainz advises:
“The general advice is to not buy with your ears, but to follow your own concept. We have always done so and it has worked out well.”

Similarly, Eva Dichand reminds us:
“Trust yourself and buy what you like. You will always regret not buying something more than buying something you did.”

 

2. Affordable Art Exists

Art doesn’t have to come with a sky-high price tag. Lawyer Alexia Stuefer encourages aspiring collectors:
“Collecting is by no means just a question of money. Affordable art exists. The fact that many collections seem to focus on high-priced works should not deter anyone from starting a collection themselves.”

 

3. Discover Emerging Talent

Emerging artists are often the best entry point for new collectors. Francesca Gavin, Artistic Director of viennacontemporary, shares:
“For those wishing to begin collecting, looking at emerging art is always the best beginning.” At viennacontemporary, for instance, ZONE1 showcases a curated selection of young artists poised for international recognition.

 

4. Do Your Research

Knowledge is your best tool. Iranian collector Kamran Diba advises:
“Educate yourself: You must know at least 20th-century art history because a lot is repeating itself in cycles. You need to tell quality from fashion. Even so-called blue chip artists go out of fashion.”

 

5. Connect with Artists and Collectors

Building relationships within the art world adds depth to your journey. Austrian collector Manfred Frey emphasizes:
“It’s important to us to know a lot of artists personally. If we are attending an opening or going to an art fair where artists we know present new works, we already know the basic information about them and their work.”
Connecting with gallery owners, other collectors, and the artists themselves can help you uncover the stories behind the art and make more informed decisions.

 

6. Explore Art Fairs

Art fairs are gateways to the vibrant world of contemporary art. Emerging collector Clemens Leopold reflects: “Art fairs such as Art Basel—and viennacontemporary, of course—were also places where I saw a lot, and my interest grew.”The young collector David Anton Wildberger adds:
“Once you’ve been to two or three fairs, you start to notice patterns and recognize artists. You stand at the exhibition stand, ask questions, hear stories about the artists, learn funny things about the person, and get a stronger and stronger connection to them.”

 

Starting your art collection is not just about acquiring pieces—it’s about immersing yourself in a world of creativity and connection. Trust your instincts, educate yourself, and take the time to explore, whether it’s through research, relationships, or serendipitous discoveries at an art fair.

 

Happy collecting!